Anxiety · fireworks · separation

You can read their worry from across the room.

The tight curl on the sofa. The ears that track every sound in the street. You know the signs long before anyone else would.

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You can read their worry from across the room.
A calming effect is usually seen on the day it's given Day 1
4.7 on Trustpilot
6-week money-back
Free from fillers
02 Recognition

Some of this will be familiar

1
The trembling that starts at the first firework, weeks before November.
2
The howling the neighbours mention when you've only been gone an hour.
3
The drooling and pacing before a car journey.
4
A dog who follows you from room to room, never quite able to settle.
You've been reading these signs longer than anyone else has.
03 The Cost

Another year of this looks like

And underneath it, the harder question — how much of their day goes on being braced for something, instead of being a dog?
A fireworks season you both dread.
Trips planned around who can sit with the dog.
Car journeys avoided, so the world gets smaller.
Evenings spent soothing instead of resting, for both of you.
04 Why it keeps coming back

A stressed body burns through the very nutrients it needs to cope with stress.

Our nutritionists explain what's happening underneath.
1

Magnesium runs down first

Magnesium excretion is increased during times of stress. Catecholamines
and corticosteroids enhance the shift of magnesium from inside the cell
to outside of the cell leading to increased urinary excretion. In turn,
low magnesium levels increase the release of stress-associated hormones.
This unfortunately creates a cycle of a reduced resistance to stress.

2

It isn't only magnesium

B-vitamins can become depleted during times of stress, the more the body
requires them for tasks, the more they need replenishing.

Each stressful event can leave the system less equipped for the next one. That cycle underneath the behaviour is what needs support.

A century of combined clinical experience sits behind this: a team of
highly qualified pet nutrition and veterinary professionals with over 100 years' experience between us.

05 What actually helps

Support the system underneath the behaviour

Two things, at the same time.
01

Feed the stress response

The nutrients it spends under pressure.

02

Support the neurological system

At the same time as the stress response.

03

Magnesium itself works on the calm side of the ledger: it inhibits
excitatory neurotransmitters and acts as a cofactor in the
serotoninergic system.

06 · Introducing

Calm Complex

Calm Complex is designed to help even the most complex cases of stress
and anxiety in cats and dogs. Crafted by our expert team, this gentle
yet effective supplement supports the stress response and the
neurological system all at the same time.

Owners tend to ask first whether it will make their dog sleepy. It shouldn't, but it may allow them to come to rest easily.

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07 The formula

What's inside

Published in full, per capsule · 90 capsules per bottle

Ingredient Per capsule
Organic Lemon balm 100mg
L-Taurine 100mg
Organic Rhodiola 75mg
Magnesium citrate 62.5mg
Calcium Ascorbate 50mg
Green Tea Extract 45mg
Ginger extract 2.5mg
Vitamin B1 5mg
Vitamin B2 3mg
Vitamin B3 3mg
Vitamin B5 10mg
Vitamin B9 100mcg
Vitamin B12 100mcg
Free from dairy, gluten, soya, fillers & excipients Vegetable cellulose capsule
08 What to expect

We usually see a calming effect on the day given

An honest answer: each pet moves at their own pace.

1
ON THE DAY

Every pet is different — we usually see a calming effect on the day given.

2
BEFORE AN EVENT

For a known event — fireworks night, a long car journey, a stay away —
it is helpful to give Calm Complex a few days running up to an
anticipated stressful event, for the best outcome.

3
WITH FOOD, DAILY

And yes, it can be fed daily and long term — absolutely.

4
Dose by size:

Half a capsule for toy dogs and cats (0-5kg), one capsule for small
dogs (6-12kg), two for medium dogs (13-29kg), three for large and extra
large dogs (30kg+).

09 Proof

Crafted by our expert team

Highly qualified pet nutrition and veterinary professionals with over 100 years' experience between us.

★★★★★
4.7 / 5

Rated 4.7 out of 5 on Trustpilot

For a happier, comfier pet

Quieter evenings. A dog that can finally settle.

11 Get started

Start with Calm Complex

90 capsules per bottle — a month for a 30kg+ dog on three a day, three months for a small dog on one.

One bottle
£35
Try it out
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Six bottles
£168
Best per-bottle value
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Subscribe and save 10% — from £31.50 a bottle

Prefer not to think about reordering? Delivered every one, two or three months. Pause or cancel whenever you like.

Prices shown are pulled from Shopify.

11 Good questions

Before you decide

Will it make my dog sleepy? +

It shouldn't, but it may allow them to come to rest easily.

Is it safe alongside my pet's medication? +

Add your answer here.

Can my cat take it? +

Add your answer here.

Is it only for events, or can I use it every day? +

Add your answer here.

Rest they can come to easily.

Support the stress response and the neurological system all at the same time, the way our expert team designed it.

Start with Calm Complex
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