Itchy skin · hot spots · allergies

The scratching that never quite stops.

You've changed the food. You've done the creams, the sprays, the cone.
And still, at 2am, you hear it — scratch, scratch, scratch.

Start supporting their skin
4.7 on Trustpilot
4.7 on Trustpilot
6-week money-back
Free from fillers
The scratching that never quite stops.
Targeted support 3-in-1
4.7 on Trustpilot
6-week money-back
Free from fillers
02 Recognition

Maybe you know some of this by heart

1
The paw-chewing that starts the moment you settle on the sofa.
2
The pink-stained fur between their toes.
3
Ears that need cleaning again, even though you did them last week.
4
The hot spot that healed, then came back two inches to the left.
If you're nodding along, this page was written for you.
03 The Cost

Another six months of this looks like

It adds up — in money, in sleep, and in how much of your dog's day is spent itching instead of living.
More disturbed nights, for both of you.
Another vet visit for a flare-up your vet would rather not be seeing either.
Walks cut short in pollen season.
A dog who's tired of being told “leave it”.
04 Why it keeps coming back

Itching is rarely a skin problem alone.

The skin you can see is only the last link in a chain.
1

The immune system overreacts

Behind the skin sits the immune system — which can also overreact and produce too many antibodies or other chemicals; these are what we see as hypersensitivity or allergic reactions. And often what leads to itchy skin.

2

And behind it, the gut

Keeping the body's detoxification pathways moving is nutrient-demanding work — sufficient levels of key vitamins and minerals are essential. For clearing what the body doesn't need, gut health is vitally important.

A treatment that calms the surface leaves the chain underneath running. That's why it comes back.

A century of combined clinical experience sits behind this: a team of highly qualified pet nutrition and veterinary professionals with over 100 years' experience between us.

05 What actually helps

The whole chain needs support at once

All three, together — not one at a time.
01

Nourish the skin barrier

The surface you can see, moisturised and supported.

02

Look after the gut

The barrier the skin depends on.

03

Support the allergy response

A more measured response, alongside the rest.

06 · Introducing

Itch Complex

Itch Complex has been meticulously curated by our nutritionists and vet to help moisturise and support the skin barrier, nourish gut health, and support allergies and food intolerances.

It's suitable for food intolerances, and for food and environmental allergies.

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07 The formula

What's inside

Serious support, published in full, per capsule · 90 capsules per bottle

Ingredient Per capsule
Huvepure® DHA 250mg
Organic Reishi 75mg
Calcium Ascorbate 40mg
Oregano extract 4:1 25mg (equiv. 100mg)
Milk thistle seed extract 38:1 5mg (equiv. 190mg)
Bacillus Coagulans 10mg
Bacillus Subtilis 10mg
Magnesium Citrate 31.25mg (elem. 5mg)
Zinc Citrate 7.99mg (elem. 2.5mg)
B5 Pantothenic acid 5mg
B1, B2, B3, B6 2mg each
Biotin 1mg
Methyl B9 · Methyl B12 100iu each
Vitamin E 2mg
Vitamin A 1000iu
Vitamin D3 250iu
Copper 333mcg
Manganese 250mcg
Iodine 33mcg
Chromium 25mcg
Selenium 10mcg
Molybdenum 5mcg
Free from dairy, gluten, soya, fillers & excipients Vegetable cellulose capsule
08 What to expect

Skin renews on its own timetable

An honest answer: each pet moves at their own pace.

1
WITH FOOD, DAILY

Give the capsule with food each day — if more than one capsule is needed, split it between meals.

2
GIVE IT TIME

Give it time to work with your dog's system.

09 Proof

Nutritionist Formulated. Vet Recommended.

Formulated by a team of highly qualified pet nutrition and veterinary professionals with over 100 years' experience between us.

★★★★★
4.7 / 5

Rated 4.7 out of 5 on Trustpilot

For a happier, comfier pet

Fewer 2am scratches. More time just being a dog.

11 Get started

Start with Itch Complex

90 capsules per bottle — lasts a large or extra-large dog a month, and a small dog three months.

One bottle
£39.00
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Six bottles
£187
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Subscribe and save 10% — from £35.10 a bottle

Prefer not to think about reordering? Delivered every one, two or three months. Pause or cancel whenever you like.

Prices shown are pulled from Shopify.

11 Good questions

Before you decide

Is it safe alongside my dog's medication? +

Itch Complex contains milk thistle, so give it roughly two hours away from any medicines. If your pet is under medical supervision, please consult your veterinarian.

Is it suitable for my pet? +

It's suitable for food intolerances and for food and environmental allergies. Take caution with pregnant bitches.

Is it full of fillers? +

No — a vegetable cellulose capsule, free from dairy, gluten, soya, fillers and excipients.

Is it a replacement for good food or the vet? +

No. It should not be used as a substitute for a varied, balanced diet and healthy lifestyle — and we'd always rather you worked with your vet, not instead of them.

The scratching doesn't have to be the soundtrack to your evenings.

Support the skin barrier, the gut and the allergy response together — the way our nutritionists and vet designed it.

Start with Itch Complex
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